Design and Develop Brands for Startups
A course by Guillermo Sariñana (Eraboy Studio) , Graphic Designer
Joined January 2016
Discover the process of creating strong brands through conceptualizing and defining personality
Joined January 2016
The first and most important phase of any project is to outline and establish a series of steps to ensure clear and coherent communication moving forward. This is where the design studio ERABOY comes in: their mission is to help startups create smart businesses with attitude by crafting their visual identities.
In this course, founder of ERABOY Guillermo Sariñana teaches you how to develop and design strong brands by conceptualizing and defining the personality of each project. Learn how to segment your creative process to achieve better graphic and conceptual results and maximize the impact of your ideas.
What will you learn in this online course?
14 lessons & 11 downloads
- 100% positive reviews (33)
- 1,238 students
- 14 lessons (1h 21m)
- 11 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Design the creative process for a brand; your teacher uses a coffee company as the example.
Who is this online course for?
Entrepreneurs who want to learn how to enrich the personality of their projects and designers interested in building brands using creative approaches.
Requirements and materials
A working knowledge of graphic design programs, like Adobe Illustrator or Photoshop, and presentation programs, like Google Slides or PowerPoint, would be helpful for completing your project, but not necessary for understanding the course content.
Pencils and paper are essential for this course since much of it involves brainstorming ideas and writing.
Reviews
Guillermo Sariñana (Eraboy Studio)
A course by Guillermo Sariñana (Eraboy Studio)
Guillermo Sariñana is a designer and the founder of ERABOY, a studio specializing in the design and development of smart brands with attitude, founded in Tijuana, Mexico in 2014. The studio has also been working in Mexico City since 2018 and has completed projects for restaurants, fashion brands, and a variety of other clients.
Their mission is to help people get their business ideas off the ground and transform them into something tangible. They've found that the best way to do this is by listening intently to their clients' requests and providing uniquely creative solutions tailored to their individual projects.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Let's make a team
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Design vs. trouble
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Know your project
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Know your environment
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U3
You cannot score a goal if there is no goal
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Founding document
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Purpose, vision and attributes
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Value proposition, audience and great idea
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Message, simile, objective, tone and mood board
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Archetypes
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U4
Goal!
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Choose the best name
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Distinctive graphic
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Parallels
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Goal!
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FP
Final project
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Design and Develop Brands for Startups
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
Una locura de curso, este tipo es un crack total
Explica muy bien, me pareció interesante su forma de explicar las cosas.
Es un curso muy ameno, el paso a paso, con explicaciones simples y ejemplos que te dan mayor idea de cómo aplicar los conocimientos. Un buen resumen para poder realizar un branding efectivo, lo recomiendo!
Hasta ahora el curos cuenta con mucha información valiosa y creo que será un muy buen curso.
super recomendado, super practico y uno aprende mucho