# Writing Techniques for Selling Ideas | Domestika

> A course by Raquel Marín Álvarez · Marketing & Business · Beginner
> 15 lessons (2h 43m) · 94% of the 150 student ratings are positive

Between text messages, emails, and social media posts, how much do you write a day? Communication is essential to human beings, which is why mastering the art of writing is so important. Raquel Marín Álvarez, graphic designer, typography expert, and founder of Lalolagráfica design studio, is a firm believer that the better you communicate, the better you'll be at interacting with people. 

In this course, learn to communicate clearly and concisely and write texts that captivate any audience. Using simple, yet practical tricks, write a cover letter to introduce yourself or a pitch to present a product or a service to an audience of your choice. And if you want to learn more about the rules of typography for design, check out Raquel's other course: [Orthotypography for designers](https://www.domestika.org/en/courses/129-orthotypography-for-designers) .

## Who is this online course for?

Anyone interested in strengthening their written communication skills.

## What is this course's project?

Write a cover letter to introduce yourself or a pitch to present a product or a service to an audience of your choice.

## Requirements and materials

Working knowledge of any kind of word processor (Microsoft Word or similar) is recommended for this course. 

The only materials you need are a computer, a tablet, or a cell phone.

## Content

### Introduction

Hello! I welcome you to my Domestika course. Thank you very much for joining this adventure with me.

 In this unit I am going to introduce myself and tell you what my life and professional path has been until I got here. I will tell you what I have studied, what my influences are and how I became interested in writing well and helping others to express themselves better in writing.

### Writing Is Easy If You Know How

We write more than ever in history, since communication is a human need and communicating in writing is a necessity of our time.

 In this unit we will analyze the essential aspects that we have to handle to organize the content of our message correctly and I will give you some tips to write well. Finally, we will see how to correctly use all the graphic resources of writing to obtain clear, precise and correct texts.

### Communicate in Writing More and Better

Communicating well in writing involves writing well, but also knowing and taking advantage of all the written resources we have to generate attractive texts; using italics, capital letters, bold will give rhythm to our message. In this unit I will also teach you how to summarize information at a glance and how to provide correct and useful data for you and your project. It's all about arranging the written information correctly.

### First Aid Box

We see everything clear until we start writing and then… doubts arise. In this unit I will give you a first aid kit for textual emergencies. You will also understand how information is organized in emails, Instagram and social networks, and how to connect with your audience to support your project.

## Audio and subtitles

**Audio:** Spanish

**Subtitles:** Spanish, English, Portuguese, German, French, Italian, Polish, Dutch, Turkish, ro, id

[Writing Techniques for Selling Ideas](https://www.domestika.org/en/courses/2285-writing-techniques-for-selling-ideas)