Discover the expressive capacities of letters by designing a film poster
If something fascinates Ivan Castro - a graphic designer specialized in calligraphy, lettering and typography - it is the expressive capacity of hand-made letters, a phenomenon that is especially striking in the case of film posters, since they are capable of counting great story in a single image.
In the same way that he teaches how to make calligraphy with a brush in Calligraphy and Rock'n'Roll , in this course he gets involved in the lettering to teach you how to build letters, to pay attention to their forms, to make compositions with them and to design a cinema poster in which the main characters are the words.
What's included in this course?
Ivan Castro will guide you when it comes to embarking on a lettering project. It will explain technical questions about the construction of the letter, composition, spacing and rhythm and analyze the expressive and communicative capacities of its forms.
It will help you explore a new world in the treatment of your lettering projects, encouraging you to experiment with finishes and simple techniques available to anyone.
Ivan will show you examples of relevant movie posters for their use of typography and you will study the composition of graphic elements. In addition, you will know first-hand the opinion of the Spanish film director Álex de la Iglesia on the importance of the cinematographic poster.
To finish, you will get into the creation of the poster of a movie of your choice. You will define the font styles, the placement of the elements, you will draw the definitive label and you will make the final composition with the help of an image editing program.
What is this course project?
You will design the poster of your favorite movie with lettering as the main character.
Who is it aimed at?
Designers, illustrators and anyone with concerns about the communicative and expressive abilities of the forms of letters, as well as for moviegoers who want to design film posters based on lettering.
No previous knowledge is necessary, although it is advisable to have basic knowledge of Adobe Photoshop and Illustrator to carry out the final project.
In terms of materials, you will need pencils or pencils, erasers, markers of various thicknesses, a brush, paper, greaseproof paper or vegetable, a set of squares, a computer with an image editing program of your choice and a scanner or one camera of photos.
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Ivan Castro's interest in the forms of letters manifests as a child; a passion that has become his work through calligraphy, typography and lettering. On this subject he has recently published the manual The ABC of Lettering , in which he explains the concepts and techniques necessary to master this discipline.
From his studio near Barcelona he works for clients from all over the world, an occupation that is compatible with teaching in schools like Elisava, BAU or Visions and conferences and workshops in different places.