# Facebook Ads Campaigns for an Online Store | Domestika

> A course by Arantxa & Guille · Marketing & Business · Intermediate
> 15 lessons (2h 24m) · 98% of the 309 student ratings are positive

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 This course, developed in 2020, uses an older version of Facebook Ads. Although the platform has changed over time, the principles and strategies you will learn remain essential for understanding digital marketing and creating effective campaigns. Use it as a solid foundation and complement your learning with the latest trends to optimize your results. 
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Strategy, orientation, and measuring results. With these three pillars in mind, digital marketing can offer endless possibilities for all types of businesses and clients, regardless of their size. To master this art, there is no better teacher than digital consultant Guillermo Medina, who has worked as an advisor to major brands like Amazon, Facebook, Wallapop, Vistaprint, Mango, and more.

In this course, learn how to create a series of customized marketing campaigns for Facebook and Instagram. With the help of Guillermo, understand how Facebook Ads work and watch your business grow by using this powerful tool with real-time results.

If you are just starting out in the field and want to learn more, you can also check out Guillermo's first Domestika course, [Google Ads and Facebook Ads from Scratch](https://www.domestika.org/en/courses/782-google-ads-and-facebook-ads-from-scratch).

## Who is this online course for?

To anyone who would like to deepen their knowledge of Facebook Ads.

## What is this course's project?

Create a Facebook Ads account and develop a series of campaigns based on the strategies and techniques learned throughout this course.

## Requirements and materials

To take this course, you will need a computer with an internet connection and a general understanding of Facebook Ads.

## Content

### Introduction

I welcome you to my course! In this unit, I will briefly tell you about my professional career and some of my work. Also, I will show you some of the books that have inspired me and the websites that help me to be updated in my sector, since it changes very quickly and you have to be constantly informed of all the news that appear.

 Finally, we will make a short introduction to this course, in which I will help you get the most out of your Facebook campaigns.

### Key item settings

In this unit we will see how to configure some key elements of Facebook Ads that will allow us to develop more effective marketing campaigns. I am going to try to make a brief introduction of how to configure all these elements that will serve as a base to be able to use them in the course unit in which we will create the campaigns.

### Creation of successful campaigns

The time has come to create our campaigns on Facebook Ads, but first let's quickly see how the Facebook Ads auction works.

### Campaign Measurement and Optimization

First, let's see how to compare and determine your best ads using AB tests and how to understand the incremental effect of your Facebook advertising.

 Next, we are going to work with the Facebook ad reports to understand and interpret the results of our campaigns.

 Finally, we are going to see some techniques to optimize our ads with all the information obtained in the results reports of our campaigns.

## Audio and subtitles

**Audio:** Spanish, English, French, Italian, Portuguese, Turkish

**Subtitles:** Spanish, English, Portuguese, German, French, Italian, Polish, Dutch, Turkish

[Facebook Ads Campaigns for an Online Store](https://www.domestika.org/en/courses/2025-facebook-ads-campaigns-for-an-online-store)