Invitation Design for Events

A course by María Design (The Visual Romance)
Graphic Designer and Art Director. Madrid, Spain.
Joined November 2009
, Graphic Designer and Art Director

Learn how to design eye-catching event invitations that your guests will love

  • Spanish with subtitles in English
  • 100% Positive reviews (39)
  • 524 students
Invitation Design for Events

Learn how to design eye-catching event invitations that your guests will love


Spanish with subtitles in English
  • 100% Positive reviews (39)
  • 524 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 Lessons (2h 39m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course


A care for details and an impeccable execution of concept are what stand out in the work of art director María Hdez, better known as María Design. Her projects have been published throughout a range of media, including Vogue, étapes, and AIGA, as well as design books for Gestalten and Counter-Print.

María is the founder of The Visual Romance, a design studio specialized in stationery and wedding websites. In this course, learn how to design an event invitation from scratch. Discover the different phases of the creative process and learn to build an identity using a clear and refined visual language. In addition, get to know the basic tools of Adobe Illustrator and Photoshop as a way of bringing your designs to life.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Context and styles
  • U3
    U3. Concept and visual identity
  • U4
    U4. Designing the invitations
  • U5
    U5. Presentation of the project to the client
  • FP
    FP Final Project
View details

Meet María Design, your teacher and founder of The Visual Romance, a design studio specialized in events like weddings. She tells you a bit about her career as a designer and art director and shows you some of her sources of inspiration.

María starts by introducing you to the world of invitations. She teaches the importance of building a concept for an event, especially when designing. Then, take a look at some of the latest styles and trends in invitation design.

Work on the conceptual part of your project from a briefing. Begin looking for references, define the basic ideas and graphic style, and think of how to apply it to your invitations. Consider the color palette, typography, the use of symbols, and the general tone of voice.

With all the graphic elements defined, begin working on the invitation design and laying out your project. Learn who to select the perfect papers and finishes to best communicate your idea.

Apply your final design to a mockup so you can better visualize your invitations. Learn how to make the last adjustments and prepare final artwork that can be sent to press. Finish the course by getting some tips on how to present your project to your client.

What is this course's project?

Learn how to design an invitation for an event, specifically a wedding invitation.

Who is it for?

This course is for beginners who are starting their journey into graphic design, illustrators, entrepreneurs, or anyone whose profession is related to the wedding and event industry.

What you need

This course is aimed at beginners, so prior design knowledge is not needed.

To design your invitations, you will need a computer with Adobe Illustrator and Adobe Photoshop. Some basic notions of the programs are nice to have, but not essential as the teacher will explain the essential tools throughout the course.


Reviews

524 Students
39 Reviews
100% Positive ratings
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María Design (The Visual Romance)

TeacherPro
Graphic Designer and Art Director

María Design is a graphic designer, art director, and founder of The Visual Romance, a design studio specialized in stationery, wedding websites, and other types of graphic design work.

In her projects, she enjoys caring for every detail and believes that a good concept is the foundation of great design. Her work has been published in editorials like Vogue, étapes, and AIGA, and in design books from Gestalten, Counter-Print, and others.


Contents

  • U1

    Introduction

    • Introduction
    • Influences
    • What will we Do in This Course?
  • U2

    Context and styles

    • The role of graphic design in events
    • Styles and trends
    • Printing techniques, paper choice and finishes
  • U3

    Concept and visual identity

    • Brief and timeline
    • Research, conceptualization and mood board
    • Visual identity: color, tone of voice and graphic style
    • Visual identity: typography and symbol
  • U4

    Designing the invitations

    • Defining the format and creating the main element of the invitation
    • Composition of the pieces and choice of papers and finishes
    • Presentation of the piece
    • How to prepare files for printing
  • U5

    Presentation of the project to the client

    • Index of a good digital presentation
    • The result: the physical delivery of invitations
  • FP

    Final Project

    • Invitation Design for Events

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Invitation Design for Events. A Design course by María Design (The Visual Romance)

Invitation Design for Events

A course by María Design (The Visual Romance)
Graphic Designer and Art Director. Madrid, Spain.
Joined November 2009
  • 100% Positive reviews (39)
  • 524 students