Freelance: Keys and Tools to Find Success as Your Own Boss

Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived in Berlin for several years where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.

Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections . The holder of a master's degree in type design from the Royal Academy of Art, The Hague, she spends much of her time teaching lettering and type design in Europe and abroad. Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which will also be published in French and Spanish.

When she is not drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.