Social Media Strategy for Events

So you know how to use a social media platform, right? Now it’s time to use it for your next event and develop a unique communication strategy to engage with your audience. Together with Nathalie Koutia, Communications Director and Social Media Manager for OFFF Festival, learn the tips and tricks to help your event take off on social media.

Create an overall creative strategy for your future event: establishing your own voice on social media, defining your event’s goals, building a community, creating engaging copy, managing an online audience, and scheduling posts to keep your audience asking for more.

Start by getting to know Nathalie, what influences her work, and how she began specializing in social media through her personal projects.

Creating a voice that your audience can trust is key when organizing an event. Identify your What, How, and Why so you can use social media effectively, generate excitement, and build anticipation for your future event.

Create the event brief, set goals in a calendar, and choose the right platform for your event. Learn the basic steps for creating a social media campaign, as well as how and where to post each type of content.

Social media is an ongoing journey. Now that you’ve gone through the basics and other practical details, it’s time to focus on maintaining a strategy and improving on it as you go. Finally, hear Nathalie’s tips on paid promotion, stats, live transmissions, and more.

Develop a communication strategy that includes social media posts for a future event.

If you have an event or plan to introduce a future event to the world, you will benefit greatly from this course. The course is aimed at anyone who wants to get inspired by learning new ways to use social media for upcoming projects.

You’ll need technical knowledge of social platforms like Facebook, Instagram, and Twitter. Mailchimp knowledge is recommended but not mandatory. You’ll also need a smartphone and a computer.