Introduction to Children’s Illustration

Adolfo Serra (Teruel, 1980) studied Advertising and Public Relations at the Complutense University of Madrid, but soon turned to what has been his passion since childhood: drawing, picking up pencils and watercolors at the School of Art 10 of Madrid. Since then his table has been filled with colors, papers, textures and stories.

He likes to experiment, play and above all, tell stories. He considers himself an explorer of blank pages, who is always filling them with illustrations focused on children and young people.

His illustrations have been selected at Bologna Children's Book Fair (Italy), Bratislava Illustration Biennial (Slovakia), Sharjah Children's Book Fair (United Arab Emirates), Ibero-American Illustration Catalog (Mexico), CJ Picture Book Awards (Korea), Mostra Internazionale d'Illustrazione per l'Infanzia Sàrmede (Italy).

His version textless version of Little Red Riding Hood has been published in Spain, Germany, France and Mexico, obtaining several awards. He recently won the 19th Illustrated Album Prize On the Edge of the Wind from Fondo de Cultura Económica.