Copywriting: Define the Tone of Your Personal Brand
I, for example, have done it this way:
A course by Carla Gonzalez , Copywriter
Learn to build a solid and coherent brand personality
- Best seller Spanish with subtitles in English
- 94% positive reviews (1.3K)
- 25017 students
About the video: I, for example, have done it this way:
Overview
“In this lesson I show you the process that I have followed to create my own poster. Starting from the questions raised in the previous lesson and following the creative process shared in unit 2.”
In this video lesson Carla Gonzalez addresses the topic: I, for example, have done it this way:, which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“I, for example, have done it like this: Hello again, now I will show you how I have made this poster to serve as your guide. For example, what do I want my poster for? For my dining room. What do I want to do it about? About conversations. What do I want to say about them? If I want interesting conversations in my house, I want to invite a "gin and tonic" and be up until five talking about everything. From things that no one else has told me, learn from each and solve the world among ice. What tone am I going to use? My tone. An informal, close, direct tone. Sometimes a little ironic, as yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
- 94% positive reviews (1.3K)
- 25017 students
- 10 lessons (1h 2m)
- 37 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
