Best seller

Copywriting: Define the Tone of Your Personal Brand

To find the tone of a brand I must ...

A course by Carla Gonzalez , Copywriter

Learn to build a solid and coherent brand personality

Best seller Spanish with subtitles in English
94% positive reviews (1.3K)
25016 students

About the video: To find the tone of a brand I must ...

Overview

“Before creating the tone of a brand, I must know its personality. For this, I use several techniques, such as asking many, many questions.”

In this video lesson Carla Gonzalez addresses the topic: To find the tone of a brand I must ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.

Partial transcription of the video

“To find the tone of a brand I must ... Hello again, I will tell you about the process I follow to find the tone of a brand. Let's see it. What do we do to find the tone of a brand? Get to know her through the "briefing", investigating it and analyzing it. The "briefing" is a document that the brand usually prepares for you in which he has summarized the essential points about it. From its beginnings, where is it going, what is your target audience and what do they expect from you. For example, IKEA expected from us various inspirational phrases for your decorating school. What is the decora...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Define the Tone of Your Personal Brand

Level: Beginner
94% positive reviews (1281)
25016 students
4 units
10 lessons (1h 2m)
14 downloads

Category
Marketing & Business, Writing
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing

Carla Gonzalez

A course by Carla Gonzalez

Teacher Plus

Copywriter

Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.

She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.

Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.

She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.

Spanish with subtitles in English