Corporate Typography

The hinting, the mother of the lamb

A course by Bauertypes , Branding and identity / Art direction / Graphic design

Branding and identity / Art direction / Graphic design. Barcelona, Spain.
Joined May 2016

Lean to choose and implement suitable typography for coherent and efficient business communication

  • Spanish with subtitles in English
  • 97% positive reviews (64)
  • 987 students

About the video: The hinting, the mother of the lamb

Overview

“In this lesson we will see what is the process carried out so that a typography is displayed correctly on the screen, especially at small sizes and at low resolution. This process is called hinting . ”

In this video lesson Bauertypes addresses the topic: The hinting, the mother of the lamb, which is part of the Domestika online course: Corporate Typography. Lean to choose and implement suitable typography for coherent and efficient business communication.

Partial transcription of the video

“[Music] We have already seen the complexity involved the process of designing typography we need to see the last step make the typography be displayed correctly on screen, let's see it. Hinting is a process to optimize rendering of on-screen typography are rules and indications that are included in the source to define how they should be interpreted the curves in a grid of pixels as you can see, a typography without hinting, the smaller, the worse it reads while a typography with a good hinting can be read well at any size the contours of the letters are defined by Bézier curves There are 2...”

This transcript is automatically generated, so it may contain mistakes.

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Course summary for: Corporate Typography

  • Level: Beginner
  • 97% positive reviews (64)
  • 987 students
  • 5 units
  • 21 lessons (3h 2m)
  • 3 downloads
  • Category

    Calligraphy & Typography
  • Software

    Adobe Illustrator, Adobe InDesign
  • Areas

    Graphic Design, Typography

Bauertypes

A course by Bauertypes

Teacher Plus
Branding and identity / Art direction / Graphic design

Natalia Weber Antón (Zurich, 1988) is a graphic designer and typographic consultant. The shapes of the letters fascinate him since he learned to write his name. He lived in Switzerland until he was 19 years old, when he moved to Spain (where his mother was born) to study Graphic Design and discovered his passion for editorial design.

He learned to take advantage of his concerns in his first professional experiences where he put into practice his knowledge in the execution of a newspaper and other editorial projects.

His fascination with the letters led him in 2014 to take the Master in Advanced Typography of Eina, crowning the year with a scholarship that allowed him to attend the ATypI in Barcelona. That same year he had the opportunity to design an alphabet for the facade of the Sagrada Familia in Barcelona when he worked for Enric Jardí.

Then, a new typographic stage began working for Bauertypes being immersed in the world of letters in a deeper way, always understanding the typography from the perspective of the figure of the graphic designer, his vocational profession.

Laura Asensio (Valladolid, 1982) is a creative director and graphic designer.

He studied Advertising Graphics in Salamanca and, independently, many courses and monographs by the great professionals of lettering, design and illustration.

In the last ten years he has worked for different studios and agencies in projects of corporate image creation, graphic communication and editorial design, combining strategy and artistic sensitivity.

This restless mind develops in 2006 the Melopasopipa brand, a world of characters created and made by herself that reflect her most fun and optimistic side. With this project he participates in various fairs and exhibitions, he even creates his own online store and works for brands such as Adidas Original or Vodafone.

A tireless freelance, he enjoys sharing his projects with other designers and complements his creativity by working hand in hand with other disciplines such as photography or decoration.

She is passionate about typography and has Bauertypes as one of her favorite clients for which she works in communication, strategy and network management.


Spanish with subtitles in English
  • 97% positive reviews (64)
  • 987 students
  • 21 lessons (3h 2m)
  • 16 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Beginner
  • Unlimited access forever

Corporate Typography. Calligraphy, and Typography course by Bauertypes

Corporate Typography

A course by Bauertypes
Branding and identity / Art direction / Graphic design. Barcelona, Spain.
Joined May 2016
  • 97% positive reviews (64)
  • 987 students