Strategy and Creativity to Design Brand Names

Overview

“Names that work perfectly in a certain market can be fatal in a different cultural context. It is necessary to make linguistic and cultural controls to make sure that the names we are going to use are acceptable in all the markets where the brand will be present.”

In this video lesson ignasi fontvila addresses the topic: Linguistic and cultural validation, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.

Partial transcription of the video

“[MUSIC] Hello again, in this lesson we're going to see some little things about linguistic and cultural validation. This is a very important part of the project, because you think there are names that work very well in a market, and instead, they work fatally in another, we all know cases Now let's see cases, and we'll see that must be done to avoid this kind of thing; come, let's do it. Once we have done the creation phase, we have selected the names and we have presented the names to the client the client has made his short list and This list of favorites, this short list must be submitte...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy and Creativity to Design Brand Names

• Level: Beginner
• 98% positive reviews (548)
• 7898 students
• 5 units
• 15 lessons (2h 56m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging