Strategy and Creativity to Design Brand Names

The collection of information: the naming briefing

A course by ignasi fontvila , Creative specialized in brand names

Learn professional methodology to create distinctive and memorable brand names

Spanish with subtitles in English
98% positive reviews (548)
7898 students

About the video: The collection of information: the naming briefing

Overview

“A good creative process starts with a good collection of information. That the client provides us with an adequate briefing is the basis for us to develop a successful strategy and, consequently, good creativity. In this lesson I will provide you with a model of namebrief to obtain all the essential data to set the project successfully.”

In this video lesson ignasi fontvila addresses the topic: The collection of information: the naming briefing, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.

Partial transcription of the video

“[Music] Hello again, welcome to another lesson In this I will explain the naming briefing, think that in any creative process the collection of information is absolutely important, Here I will explain, I have left you in additional resources a document for you to do the course work you will see that there is a little information there, It is not a briefing as such, but hey, there you will find four notes for you to start to make your neurons move, and to think about the subject. Come on, let's get to work with the briefing to be able to make a successful naming project It is essential to st...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy and Creativity to Design Brand Names

Level: Beginner
98% positive reviews (548)
7898 students
5 units
15 lessons (2h 56m)
6 downloads

Category
Marketing & Business
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging

ignasi fontvila

A course by ignasi fontvila

Teacher Plus

Creative specialized in brand names

Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.

Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.

Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."

Spanish with subtitles in English