Strategy and Creativity to Design Brand Names

Influences

A course by ignasi fontvila , Creative specialized in brand names

Learn professional methodology to create distinctive and memorable brand names

Spanish with subtitles in English
98% positive reviews (548)
7905 students

About the video: Influences

Overview

“Here I am going to talk about some books that have helped me especially in my professional career, since I was studying in the university until my day to day inventing new words. I also want to introduce you to some people who have had a very positive influence on my training as a namer.”

In this video lesson ignasi fontvila addresses the topic: Influences, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.

Partial transcription of the video

“[Music] Hi, how are you? I'll be here with you again to explain a little My influences Then I started working Naming in a French company called Nomen, like rice and that is in fact where I learned the profession, then I keep a lot of thanks to that company and its president That is a very nice, chubby man, whose name is Marcel Botton So here you see the Nomen website I would say the naming company or one of the most naming companies Europe's oldest, it had 12 offices worldwide and now they have 4, but they are still about of the great naming at least in Europe, they have created many brands...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy and Creativity to Design Brand Names

Level: Beginner
98% positive reviews (548)
7905 students
5 units
15 lessons (2h 56m)
6 downloads

Category
Marketing & Business
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging

ignasi fontvila

A course by ignasi fontvila

Teacher Plus

Creative specialized in brand names

Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.

Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.

Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."

Spanish with subtitles in English