Designing the Visual Identity of a Brand
A course by Gabriel Sencillo , Graphic Designer and Expert in Brand Creation and Management
Create a minimalist and direct brand identity from initial concept to each individual graphic element
Want to capture the personality, values, and essence of a brand in your designs and show it to the world? Gabriel Sencillo, graphic designer and expert in brand creation and management, teaches you how to create an emotion-based experience for users with different graphic elements.
In this course, learn how to design a brand's visual identity from start to finish. Beginning with the logo, design all the visual communication graphics for a business to create a minimalist and direct brand identity.
What will you learn in this online course?
15 lessons & 21 downloads
- 100% positive reviews (61)
- 1,118 students
- 15 lessons (2h 37m)
- 21 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Build a brand identity and design all of its graphic elements from the logo to the font.
Projects by course students
Who is this online course for?
Branding enthusiasts, industry professionals, or students getting started in graphic design who want to specialize in brand design.
Requirements and materials
You need basic knowledge of Photoshop and Illustrator and the desire to learn the secrets to brand design.
The only materials you need for this course are pencil and paper for sketching and a computer with both Adobe programs installed.
Reviews
Gabriel Sencillo
A course by Gabriel Sencillo
Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.
The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."
Content
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U1
Introduction
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Presentation
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Influences
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U2
Brand Universe
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A Brand Is Much More Than a Logo
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Brand Identity
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Different Types of Graphic Universes
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U3
Think First
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Presentation and Personality of My Project
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Conceptualization
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Mood Board
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U4
Shaping Our Ideas
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Sketches
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Creating Our Logo 1
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Creating Our Logo 2
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Choosing Our Font
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Creating Our Graphic Universe
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U5
Presenting Our Brand
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Adapting Our Image
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Presenting Our Image
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FP
Final project
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Designing the Visual Identity of a Brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
Ótimo curso! Dá uma boa ideia dos entregáveis gráficos para identidade visual.
Perfeito! Se você deseja criar identidade visuais e logotipos esse curso irá contribuir e muito.
Thanks for the great course! I learned how to build a brand’s visual identity from the logo to other graphics. I really liked the clear steps and focus on a clean, simple style.
Aún no lo empecé pero tiene pinta de muy bueno! Les comento luego como me fue
muy bueno, lo recomiendo