Best seller

Introduction to E-Mail Marketing With Mailchimp

A course by Néstor Tejero Bermejo
Strategy and Marketing Advisor. Madrid, Spain.
Joined March 2011
, Strategy and Marketing Advisor

Learn to create and manage e-mail marketing campaigns and to create a strategic plan

  • Best seller Spanish with subtitles in English
  • 97% positive reviews (462)
  • 12357 students

Learn to create and manage e-mail marketing campaigns and to create a strategic plan

Spanish with subtitles in English
  • 97% positive reviews (462)
  • 12357 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • Updated on 01/20/2020
  • 26 lessons (4h 24m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Néstor Tejero -expert in E-mail Marketing with more than 10 years of experience, Strategic Advisor of brands and institutions such as ONCE, Ayuda en Acción or Loewe, among others- will teach you how to manage your E-mail Marketing campaigns with Mailchimp, one of the web tools that allow mass mailing of emails or newsletters most used professionally in the world.

Thanks to this software you can communicate with your customers and potential customers through email to get loyalty and increase your sales.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Who am I, what am I doing here and why would you like my course?
  • U2
    U2. Introduction to E-mail Marketing and Mailchimp
  • U3
    U3. Subscriber database
  • U4
    U4. Creation and sending of campaigns
  • U5
    U5. Analysis of results
  • U6
    U6. Plan the E-mail Marketing
  • FP
    FP Final project
View details

You will begin knowing the professional career of Néstor Tejero and his influences in day-to-day work.

Below you will discover some basic concepts of introduction to E-mail Marketing as campaigns, templates, lists, reports or profiles.

Afterwards, you will learn how to set up an account in Mailchimp and you will discover all the options offered by its interface.

Once you have become familiar with the software, it will be time to create a test database and establish the strategy for capturing subscribers.

In addition, you will discover how to segment your database or, what is the same, separate your different audiences according to criteria of behavior, location, sex, age, preferences, etc.

Then you will learn to create campaigns and send them evaluating the landing pages to which we want the user to access. You will also know how to prevent servers from labeling your newsletters as spam and so that they always arrive at their destination.

At this point, Néstor will explain how to develop an analysis of results and make improvement decisions based on the data obtained.

Finally, you will learn how to define an E-mail Marketing Plan that allows you to achieve business objectives consistently and get the most out of the tool.

What is this course's project?

At the end of the course you will create your first email marketing campaign that you can send to a database of subscribers. In addition, you will prepare a Shipment Plan for the next two months.

Projects by course students

Who is this online course for?

To designers who want to learn e-mail marketing, webmasters, marketing professionals and e-commerce, communication agencies, bloggers, entrepreneurs, students of Marketing, Advertising, Public Relations and ADE and all those people looking for new professional opportunities.

Requirements and materials

It is not necessary to have previous knowledge of Marketing.

In relation to the tools you will use during the course, you will need: a free Mailchimp account, a computer with an internet connection and a Firefox or Chrome browser updated with the latest version.


12357 Students
462 Reviews
97% Positive ratings

Néstor Tejero Bermejo

Teacher Plus
Strategy and Marketing Advisor

Néstor Tejero is CEO of Reinicia Agency, Strategy and Marketing Consultant and inveterate Entrepreneur. According to his own words "10 years creating, developing (and breaking companies) and advising others with what they have learned".

In the area of E-mail Marketing, he has worked since his first company started.

Although she has used different tools, Mailchimp is undoubtedly her favorite, and she has given talks, workshops and courses about her. In addition, he advises companies of different sizes and sectors such as ONCE, Bkool, Ayuda en Acción, Loewe, Loewe Perfumes, Famosa, etc. to define your E-Mail Marketing strategies and take full advantage of this tool within your Marketing mix.


  • U1

    Who am I, what am I doing here and why would you like my course?

    • Why me and not another?
    • Influences Where do I fish?
  • U2

    Introduction to E-mail Marketing and Mailchimp

    • Register an account in Mailchimp
    • Introduction to E-mail Marketing and knowing the interface of Mailchimp
    • Configuration options
  • U3

    Subscriber database

    • Management of a database of subscribers and their life cycle
    • Creation and initial configuration of lists
    • Subscription load: one by one and massive
    • Standard Mailchimp Forms
    • Recruitment of subscribers
    • Maintenance of database: update, qualification and segmentation.
    • Deletion of subscribers and complete lists
    • Export of database
  • U4

    Creation and sending of campaigns

    • Templates. Creation and management
    • Bells. What are and types
    • Creation of "regular" type campaign. Selection of recipients
    • "Regular" type campaign setup
    • "Regular" campaign HTML design I
    • HTML design of "regular" type campaign II
    • Revision and sending of "regular" type campaign
    • Landing pages
    • SPAM
  • U5

    Analysis of results

    • Reports of Mailchimp campaigns and improvement decisions
    • Reports of Mailchimp lists and improvement decisions
    • Google Analytics indicators and improvement decisions
  • U6

    Plan the E-mail Marketing

    • Create an E-mail Marketing Plan
  • FP

    Final project

    • Introduction to E-mail Marketing with Mailchimp

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each teacher imparts what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized and signed certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational texts, tasks, and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, and share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

When you complete a course you'll get your personalized certificate instantly. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Introduction to E-Mail Marketing With Mailchimp. Marketing, and Business course by Néstor Tejero Bermejo Best seller

Introduction to E-Mail Marketing With Mailchimp

A course by Néstor Tejero Bermejo
Strategy and Marketing Advisor. Madrid, Spain.
Joined March 2011
  • 97% positive reviews (462)
  • 12357 students