Introduction to E-Mail Marketing With Mailchimp
Reports of Mailchimp lists and improvement decisions
A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant
Joined March 2011
Learn to create and manage email marketing campaigns and design a strategic plan
- Best seller Spanish with subtitles in English
- 96% positive reviews (526)
- 14848 students
About the video: Reports of Mailchimp lists and improvement decisions
Overview
“Here I will show you the reports that Mailchimp puts at our disposal to analyze the evolution of our lists and their quality. We will also download the data from the lists and they will be formatted in Excel to be able to treat them and make a more thorough analysis if desired. Finally, I will review the most relevant indicators and I will show you some possible improvements to carry out and type tests that may be carried out to gradually improve the quality of the database.”
In this video lesson Néstor Tejero Bermejo addresses the topic: Reports of Mailchimp lists and improvement decisions, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.
Partial transcription of the video
“Mailchimp list reports and improvement decisions How are you? As in the previous lesson we saw how to analyze the results of the campaigns, in this we will focus on analyzing the results of our lists in order to improve them little by little. Let's go with it. For subscriber analysis, let's see what information Mailchimp offers us and how can we use it, that is, what indicators can we mount to keep track of what state our database is in and where we have to go. As main indicators we have, from the point of view of recruitment, the subscriber conversion rate via web, that is, of the visits w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to E-Mail Marketing With Mailchimp
-
Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Digital Marketing, E-commerce, Marketing
A course by Néstor Tejero Bermejo
Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."
Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.
Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.
- 96% positive reviews (526)
- 14848 students
- 26 lessons (4h 24m)
- 40 additional resources (21 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 01/20/2020