Introduction to E-Mail Marketing With Mailchimp
Reports of Mailchimp campaigns and improvement decisions
A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant
Joined March 2011
Learn to create and manage email marketing campaigns and design a strategic plan
- Best seller Spanish with subtitles in English
- 96% positive reviews (526)
- 14848 students
About the video: Reports of Mailchimp campaigns and improvement decisions
Overview
“In this lesson I will show you the reports that Mailchimp makes available to us to analyze the individual results of each of the campaigns. In the same way, the data of the campaign will be downloaded and formatted in Excel to be able to treat them and make a more thorough analysis if desired. Finally, we will review the most relevant indicators and I will show you some possible improvements to carry out and type tests that can be done to gradually improve the performance of shipments.”
In this video lesson Néstor Tejero Bermejo addresses the topic: Reports of Mailchimp campaigns and improvement decisions, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.
Partial transcription of the video
“Mailchimp campaign reports and improvement decisions We are back. What we are going to see now are the reports of Mailchimp campaigns. What is that? It's basically information on how our campaigns worked to be able to make improvement decisions and, little by little, to optimize them. Let's see it and see how simple it is to improve everything we are doing. In e-mail marketing, as in any other online marketing tool, we will have at our disposal a huge amount of data About the results of our campaigns. This will allow us to make improvement decisions that make the profitability of what we ar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to E-Mail Marketing With Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Digital Marketing, E-commerce, Marketing
A course by Néstor Tejero Bermejo
Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."
Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.
Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.
- 96% positive reviews (526)
- 14848 students
- 26 lessons (4h 24m)
- 40 additional resources (21 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 01/20/2020