Introduction to E-Mail Marketing With Mailchimp
Deletion of subscribers and complete lists
A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant
Joined March 2011
Learn to create and manage email marketing campaigns and design a strategic plan
- Best seller Spanish with subtitles in English
- 96% positive reviews (526)
- 14848 students
About the video: Deletion of subscribers and complete lists
Overview
“As part of the actions to improve the database, it is important to carry out periodic cleanings to remove people who no longer want to receive our information. This will save costs and improve the deliverability of our entire list. I will explain in detail why it should be done and how Mailchimp facilitates this process.”
In this video lesson Néstor Tejero Bermejo addresses the topic: Deletion of subscribers and complete lists, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.
Partial transcription of the video
“Deletion of subscribers and complete lists We have seen how to win subscribers, how to qualify our database and now let's see how we delete subscribers, something that is not as bad as it seems. You'll see Subscriber Cleanup It is another task that we will have to perform to maintain our database with high quality. What does it consist of? Well, basically it consists of periodically withdrawing those emails that do not want to continue receiving our "newsletter" or our "email marketing" campaigns. And, as you pray on the screen, it's not as bad as it might seem. Why? Because it improves the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to E-Mail Marketing With Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Digital Marketing, E-commerce, Marketing
A course by Néstor Tejero Bermejo
Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."
Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.
Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.
- 96% positive reviews (526)
- 14848 students
- 26 lessons (4h 24m)
- 40 additional resources (21 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 01/20/2020