Introduction to E-Mail Marketing With Mailchimp
Maintenance of database: update, qualification and segmentation.
A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant
Joined March 2011
Learn to create and manage email marketing campaigns and design a strategic plan
- Best seller Spanish with subtitles in English
- 96% positive reviews (527)
- 14952 students
Joined March 2011
About the video: Maintenance of database: update, qualification and segmentation.
Overview
“Mailchimp offers us the option of uploading more subscribers information in addition to email, so we can know them better and focus shipments better. We will also see what the segments are, how they are created and the different segmentation options offered by this tool, one of the most powerful in the market in this regard.”
In this video lesson Néstor Tejero Bermejo addresses the topic: Maintenance of database: update, qualification and segmentation., which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.
Partial transcription of the video
“Database Maintenance: update, qualification and segmentation Well here we are once again. We've seen how to get subscribers, let's see how to maintain our database to be as fresh as possible and of the highest quality. In this way, our shipments will work much better. We get with it. Maintaining the lists is essential so that our "email marketing" works correctly. In the end, what we have to try is to keep the quality of the database as high as possible because this will help us to have a much higher return on investment. The longer the life cycle of our subscribers, more possibilities we w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to E-Mail Marketing With Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Digital Marketing, E-commerce, Marketing
A course by Néstor Tejero Bermejo
Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."
Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.
Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.
- 96% positive reviews (527)
- 14952 students
- 26 lessons (4h 24m)
- 40 additional resources (21 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 01/20/2020
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