Best seller

Typography and Branding: Design an Iconic Logo

Lock up Imagotype and typesetting - Part I

A course by Quique Ollervides , Graphic Designer

Learn to conceptualize and design a logo from scratch

Best seller English, Spanish
97% positive reviews (899)
23079 students

About the video: Lock up Imagotype and typesetting - Part I

Overview

“We began to explore different accommodations of all the graphic elements that we made in previous lessons, paying special attention to the composition.”

In this video lesson Quique Ollervides addresses the topic: Lock up Imagotype and typesetting - Part I, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.

Partial transcription of the video

“Lock up, imagotype and typesetting / 1 In this lesson we will see what is commonly called "lock up", which is basically how we can accommodate the different graphic elements so that they work in the best way, so that we have a contained composition and that it is functional, that we can locate it in any space and that does not cause problems. We already have several envelopes drawn and we have also drawn some typographic shapes, some letters that could help us to start landing some of the logos that we had sketches quickly on paper. I'm going to start with this one, which is quite interesti...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography and Branding: Design an Iconic Logo

Level: Intermediate
97% positive reviews (899)
23079 students
8 units
26 lessons (5h 3m)
10 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides

A course by Quique Ollervides

Teacher Plus

Graphic Designer

Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.

Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.

Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.

Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.

From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.

Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.

English, Spanish