Best seller

Typography and Branding: Design an Iconic Logo

Construction of typographic elements - Part I

A course by Quique Ollervides , Graphic Designer

Learn to conceptualize and design a logo from scratch

Best seller English, Spanish
97% positive reviews (899)
23094 students

About the video: Construction of typographic elements - Part I

Overview

“We started this lesson based on our sketches and catalog typefaces to draw a sans serif font from scratch that we will use in the words "Jack Rabbit".”

In this video lesson Quique Ollervides addresses the topic: Construction of typographic elements - Part I, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.

Partial transcription of the video

“Construction of typographic elements / 1 The traditional method of hand drawing involves contouring. By making vectors, we are going to build the graphic elements. We will learn how to do that in the best way. My sketches are usually pretty straightforward. I use them basically to land ideas quickly and efficiently, and maybe start with a drawing, hence make small annotations on the same drawing, then move on to a completely different concept and from there, to another, to another, to another, without really detailing much the forms or take care that they are perfectly well traced or take c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography and Branding: Design an Iconic Logo

Level: Intermediate
97% positive reviews (899)
23094 students
8 units
26 lessons (5h 3m)
10 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides

A course by Quique Ollervides

Teacher Plus

Graphic Designer

Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.

Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.

Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.

Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.

From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.

Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.

English, Spanish