Introduction to Social Media
A course by Nacho Ballesta Martinez-Páis , Executive Creative Director at The Storytellers
Joined July 2003
Create a communication plan for social media and monitor the results
- Spanish
- 1682 students
Create a communication plan for social media and monitor the results
Nacho Ballesta - executive creative director, specialist in social media digital strategy - will teach you to start in social networks and manage the presence of your brand, product, studio, agency, etc. in them.
You will start from the most basic concepts to create a structured communication plan aimed at achieving previously defined objectives, either for specific campaigns or for the day to day of your digital presence.
What will you learn in this online course?
15 lessons & 8 downloads
- 1682 students
- 15 lessons (2h 43m)
- 8 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a Communication Plan in social networks starting from the briefing of a brand that wants to reposition its digital strategy.
Projects by course students
Who is this online course for?
To all those people who want to start in the world of Social Media and see in social networks a way to promote and get the most out of your business, whether agency, study or brands.
Communication agencies, marketing departments, advertising students and bloggers who want to learn how to make use of digital communication channels in a goal-oriented way and know the management of social networks of a brand from its initial phase.
Requirements and materials
It is necessary to be familiar with the use of some social network.
A course by Nacho Ballesta Martinez-Páis
Nacho Ballesta is creative director and specialist in social media and digital strategy as well as founder of the advertising agency The Storytellers.
In his 17 years of career, he has developed projects in the area of online marketing, content marketing and mrade Marketing for such important brands as Reebok, Timberland, Nike, MediaMarkt or Volkswagen, always with a clear orientation towards the achievement of strategic objectives.
Personally, he defines himself as non-conformist by nature and foodie.
Content
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U1
Introduction
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Presentation
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Influences
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U2
What are social networks?
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Web 2.0 and Social Networks How and when do the most important ones appear?
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Digital revolution and new paradigm
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Social Networks are not the future, they are the present
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U3
The story is written on your Facebook wall or on your Twitter timeline
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Communication Plan in Social Media
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Goals
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I know my target
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Define platforms
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Communication Code - Content Plan
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Planning
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Crisis management
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Monitoring
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U4
Summary and project to be developed
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All this is summarized in ...
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Balance between Online and Offline - Case Study
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FP
Final project
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Introduction to Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.