Carla Cabrera

Carla Cabrera

Marketing Manager

Madrid, Spain

Carla Cabrera

Marketing Manager at UNIDENTAL ● 2013 - Today

- I am the person in charge who support clinics and other divisions of the group regarding creation, implementation, tracing and budgeting of marketing activities

- Ad-hoc local marketing plans

- Global multichannel marketing strategy implementation

- Creation, implementation, and supplier management of corporate materials for clinics, patients, products and brands

- Market research and competitive analysis of the dental sector

- Internal and external communication: press releases, newsletters and content creation

- ATL and BTL implementation

- Lead generation

- Management and project development

- Encourage agreements with companies and stakeholders

- Trade fairs and events

- Outdoor, geomarketing, direct marketing, online, web and mobile marketing

- Data analysis and KPI'S



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