20 Online Social Media Courses for Creative Freelancers

Learn how to create social media content that makes an impact and increases the visibility of your online projects

Many creative professionals have a wealth of ideas and projects ready to share, but what doesn't always come so easily is knowing how to effectively translate those ideas into the chaotic and ever-changing social media landscape.

Understanding how to make the most of your networks is essential for any freelance creative; it can help you promote your brand, increase reach, and build stronger connections with your audience.

In the following online courses, digital marketing experts share fundamental techniques and tips to help you generate more impact on social networks. Step-by-step, they'll teach you how to create solid foundations as a freelancer to grow your brand.

To learn more about the courses, watch the trailers below or click on the red headers to see the full course content.

Personal Branding Strategy for Social Media, a course by Dot Lung

The go-to platform for successful businesses and entrepreneurs, social media has quickly transformed the way we interact with our favorite brands—which is why it's essential that we know how to harness it effectively. Seasoned social media strategist Dot Lung (@dotlung) knows how to create a powerful online presence and communicate effectively with potential clients, which she teaches in this course.

She'll guide you on how to give your personal brand a unique and compelling voice to convert fans into trusted customers, as well as ways to strategize content to amplify your audience and build a community around your brand that is far-reaching and engaging.

Copywriting for Social Media, a course by Paul Anglin

Do you want to learn how to engage your social media audience with exceptional copy? Director of copywriting studio Craft Copy, Paul Anglin (@paulanglin) will teach you how.

Using his twenty years of experience working with brands like Apple, Nike, and Microsoft, Paul will show you how to use words to tell your brand's story, starting with basic writing techniques. You'll learn to generate, develop, and deliver ideas creatively. At the end of the course, you'll put your new skills to practice by creating striking copy for a social media campaign.

Social Media Strategy: Design, Manage, and Launch Campaigns, a course by Ana Marin

Working in a globalized world means it’s vital to know the trends of the web before you make your next move—this is key to creating your own social media ecosystem and posting content that drives sales. Digital strategist Ana Marín (@anamarinirl) specializes in finding opportunities, trends, and cultural insights by analyzing the technology that enables human connection.

In her second Domestika course, she shares her insights on using various tools to create a powerful (and personalized) social media strategy to attract new business opportunities and resonate with your target audience.

Social Media Strategy: Connect with Your Followers, a course by David Cuen

Marketing Executive David Cuen (@davidcuen) has learned how to get into the minds of audiences and apply his knowledge of marketing and strategy to connect people with brands. He’s worked with companies like BBC, Instagram, and Booking.com on social media engagement, brand marketing and communications, and community-building strategy.

In this course, David shares the knowledge he's built up over the years, teaching you about the value of engagement, the fundamental principles of communicating with followers through social channels, and how to make your product and online persona stand out. By the end of the course, you'll know the fundamentals for creating memorable content and building a strong relationship with your community

Introduction to TikTok for Creatives, a course by THAT ICELANDIC GUY

TikTok has quickly become one of the world’s most popular social media platforms, which also means it's become essential to building any brand—especially personal brands.

Arnulfur Hakonarson (@arnulfur), aka That Icelandic Guy, has been using TikTok for the past several years to grow his own personal brand. In this course, he shares his secrets for creating engaging videos and content that connects with your niche audience. Even if you’re just starting out, Arnulfur will teach you how to build an account from scratch, come up with new ideas, and produce the type of content that gains attention and followers.

Instagram Strategy for Business Growth, a course by Dot Lung

Do you want to learn a proven method to make a lasting impression, attract long-term attention, and brand recognition? Learn what to post, when to post, and how to post on Instagram with the help of Dot Lung.

In the first Domestika course from the self-proclaimed Mother of Social Media Dragons, you'll get to know the Dragon Formula and trade secrets to create content that makes your brand stand out while learning how to create a strategy for your business and navigate the digital world like a pro.

Mobile Photography and Visual Identity for Instagram, a course by Mina Barrio

Building a beautiful feed may seem like a fairly simple task from the outside, but it involves some all-important planning—as well as some insider secrets to take your feed to the next level. For example, not only will you need to know how to unlock all the possibilities of your phone to take eye-catching photos, but you'll also need to develop your own style and communication strategy that aligns with the brand personality and the project you want to share.

In this course by photographer and founder of multidisciplinary studio Melon Blanc, Mina Barrio (@minabarrio), you will learn to level-up your Instagram feed by unleashing your imagination and building a coherent visual identity.

Creative Audiovisual Projects for Social Media, a course by Fernando Schlaepfer

To create photos and videos that generate likes and shares on social media, as well as camera, it can be helpful to have pro tips to guide you: enter influencer and photographer Fernando Schlaepfer (@anendfor). With a successful career collaborating with big-name clients like Adidas, Nike, L'Oreal, Coca-Cola, he'll show you how to tap into your creative capabilities using practical resources.

In his course, you'll learn to create photo and video content for social media, taking into account composition, setting, and direction. You'll also discover how to plan your project following a certain aesthetic and take advantage of resources available on the market.

LinkedIn: Build your Personal Brand, a course by Núria Mañé

Showing your best professional profile on LinkedIn goes far beyond filling in your name and job title. To develop an effective strategy that captures the attention of other users and builds meaningful professional relationships, let Núria Mañé (@nuriacomunica) guide you.

A communication consultant, social media strategist, and teacher, Núria will teach you how to optimize your profile on LinkedIn to improve your personal brand, expand your network of contacts, improve your professional visibility, or get new clients.

Google Ads and Facebook Ads from Scratch, a course by Arantxa & Guille

Nowadays, having a solid business or brand isn't enough; it's also important to know how to move content to optimize its position and reach a specific audience. This is where digital marketing comes in. If you're new to this area, consultants Arantxa Beltrán and Guillermo Medina (@arantxaguille) can guide you.

The duo has worked for leading companies like Amazon, Google, and Facebook, and in their course, they teach you how to create digital marketing campaigns in Google Ads, Facebook Ads, and Instagram Ads—currently considered three of the most important platforms in the field of digital marketing.

Instagram Feed Design with Canva a course by Isabel Gil Loef

Learn how to create templates that make it easy for you to produce consistent, original, and impactful Instagram content. Join architect, graphic designer, and teacher Isa Gil and learn how to do just that! After years working exclusively in architecture, a personal project led her to focus on her true passion as a creative.

In this online course, Isa teaches you the A to Z of Canva so you can transform your Instagram feed into a professional-quality content showcase, either for a brand or for your own personal use.

Full-Funnel Advertising for Facebook and Instagram, a course by Patrick Wind

The full-funnel strategy is an essential tool for marketing. It involves communicating different messages to different users according to where they are in the customer journey. Having worked closely with the Facebook and Instagram headquarters in Dublin over the last few years, marketing expert Patrick Wind has developed a full-funnel strategy that has been used by more than 115K students worldwide.

In this online course, Patrick teaches you how this strategy works and how to use social media to grow your business. Learn to plan and manage ad campaigns from start to finish, exploring different types of advertisements and targeting options designed for success. Optimize your ads on Facebook and Instagram to take your business to the next level.

Digital Marketing Strategy: Build Your Online Presence, a course by Alice Benham

Would you like to boost your online presence using simple-yet-powerful online strategies? Alice Benham is a multi-hyphenate business coach who helps business owners grow their online presence using a value-driven strategy. In this course, she guides you through each step of crafting the ideal online strategy to level-up your business for exponential growth.

Learn how to use online platforms in line with your business needs, see how to capture your audience’s attention with tailored content, and improve your strategy over time by learning about key metrics.

Business Plan for Artists: Build Your Career, a course by Lizzie Snow

In this online course, self-made visual artist Lizzie Snow teaches you how to turn your creative passion into a full-time profession. Learn the ins and out of the art industry as you build a detailed business plan with practical goals and actionable steps to achieve them. Lay the foundations for your personal brand and launch your artistic career with confidence.

Communication Techniques: Speaking Live and On Camera, a course by Marina Person

Mastering public speaking to express yourself confidently and eloquently might just end up being the determining factor in your career. Thriving presenter Marina Person reveals the secrets behind effective communication skills and teaches you to find your voice and win over your audience.

In this online course, learn to maintain your inner calm when speaking as well as discover a series of diction and rhythm techniques for speaking both live and on camera. Marina tells you all about the different types of speech so that you can communicate interesting and creative content on a topic of interest.

Mobile Video Creation for TikTok and Instagram, by That Icelandic Guy

Boost your social media strategy and grab your audience’s attention by planning, shooting, and editing creative videos using your phone.

In this online course, content creator Arnulfur Hakonarson, better known online as That Icelandic Guy, teaches you how to design, shoot, and edit vertical videos for social media, using mainly a smartphone. Learn about the importance of this type of content, as well as how to film and edit from start to finish using different software.

Social Media Strategy: Design, Manage, and Launch Campaigns, a course by Ana Marin

Attract new business opportunities with a personalized content strategy that speaks to your target market
Working in a globalized world means it’s vital to know the trends of the web before you make your next move. Digital strategist Ana Marín specializes in finding opportunities, trends, and cultural insights by analyzing the technology that enables human connection.

In this course, she shares her insights on creating digital strategies that capture an audience’s attention. Create your own social media ecosystem and post content that drives sales.

YouTube Channel Growth Strategy, a course by Marija Dzemionaite

Generate more organic views and subscribers by learning effective optimization techniques to take your channel to the next level. Building a successful YouTube channel is essential for brands who want to expand their reach and engage with their audience effectively. Social media champion Marija Dzemionaite is passionate about creating impactful social media strategies, with experience in a number of industries ranging from fashion to IT, for brands like Spotify, Tom Ford Beauty, MAC, and Jr NBA.

In this course, Marija teaches all you need to create a YouTube growth plan for your channel. Learn the latest video optimization techniques to rank higher in YouTube search results, generate more organic views, and grow your subscribers. Are you ready to take your YouTube channel to the next level?

Social Media for Creatives: Promote Your Work, a course by Leticia Imai

If you're interested in using social media as a launch pad for your personal project, then this online course is for you. Digital entrepreneur Letícia Imai teaches you her tried-and-true method for promoting and selling your work through these virtual platforms.

Discover how to develop an action plan with clear goals, create a professional profile, and design an engaging content and communication strategy. With Letícia as your guide, learn how to understand your target audience and market to get the most out of social media and boost your business.

Google, Facebook, and Insta Ads for Business, a course by Étienne and Maxime (Welcome Tomorrow)

In a world dominated by social media and endless swiping, online marketing can be increasingly tricky to navigate. Obtaining a strategic, global vision of online advertising can help boost your performance, and Étienne and Maxime from Welcome Tomorrow can show you how!

In this online course, learn how to grow your online business using Google, Facebook, and Instagram Ads. For the final project, create a ready-to-launch acquisition campaign. Whether it's boosting your sales or increasing your online visibility, discover all the skills you need to succeed.

If you want to discover more content creation techniques for social networks, or digital marketing check out the full list of Domestika's online social media courses and digital marketing courses.

And, if you want to explore more content dedicated to self-employed professionals, stay tuned to the Freelance section of our blog.

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