Digital Creative Lari Cunegundes, in this Domestika Diary

Specialist in digital content, Lari shows her workspace, a selection of her work and her creative routine

Is creativity a gift we are born with? Content producer, journalist and art director Lari Cunegundes believes otherwise. She thinks you can nurture creativity through research, inspirations and by training your eye.

Her shelves are bursting with the books and magazines she uses to find inspiration. They sit alongside the design items she uses to stage photos and videos to ensure their style reinforces her message.

In this Domestika Diary, Lari shares her creative routine and a selection of her projects. WFH means that her living space is also the main setting for her work. Don’t miss it!

Home/Stage

Lari shares the stage with her productions. Her apartment even has a green wall, which she uses as the backdrop for many of her photos and videos. Her rituals and personal style are strongly connected to the content she produces.

Every morning she heads for the office to plan her day. If it’s time to create a photo or video, she develops the script, prepares the wardrobe, researches and creates a mood board featuring the colors she’s going to use.

Tip

Lari has worked in marketing and branding for over 7 years. She recommends researching the brand you’re working with when you’re hired to produce content.

This allows you to understand what they want to convey and to focus on highlighting the product identity without forgetting its style and personality.

English version by @studiogaunt

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