10 Free Instagram Tutorials to Grow Your Business in 2022

Learn to showcase your professional creative brand on Instagram with these photography, video, and marketing tutorials

Instagram is undoubtedly one of the most important social networks for the artistic community and the reason is simple: the platform’s image-centric formats and functions allow creatives from multiple disciplines to create, display, and develop projects to broad audiences online.

Whether you’re working in photography, illustration, animation, or fashion, these ten tutorials share practical and easy-to-use tips and tools to help you build a professional brand image, showcase your business, and grow your audience.

Tutorials to help you get started on Instagram as a brand

Learn the basics of getting your brand profile set up on Instagram, from creating your account to building a consistent creating a content strategy, and taking photos that showcase your projects or products.

1. Instagram Tutorial: How to Launch Your Instagram Profile

Whether you’re an illustrator, a photographer, or a designer—or really any visual field—an Instagram profile can double up as a portfolio. It serves as an intuitive, free, and attractive way to present your work. Plus, thanks to its wide reach and online shopping function, it’s a great way for people to discover and purchase your product.

Using an illustrator profile as an example, in this tutorial Sandra López, from the illustration agency Pencil (@pencil), shares essential tips for setting up your IG page, with advice for making the right decisions to help reach as many people as possible.

2. Instagram Tutorial: How to Create A Content Strategy

Before you start sharing all your brilliant content with the world, you need to ask yourself: what do I want to show and how do I want to represent my brand? Creating and maintaining your social media strategy to keep a consistent brand look and feel is a daily challenge, but not an impossible one. It just requires thought and consideration—especially on Instagram.

In this tutorial, Social Media Mother of Dragons Dot Lung (@dotlung), teaches you what to consider when publishing across the platform’s channels to maximize your reach and build valuable connections.

3. Instagram Tutorial: Photographic Composition for Beginners

Mina Barrio (@minabarrio) is a product photographer who specializes in Instagram. Almost an extension of her arm, her smartphone is always by her side as she seeks to capture the best moments and create compositions that enhance the value of the products shown in an image.

If you’re looking to share your own product photographs on Instagram, learn five of Mina’s fundamental composition tips to maximize your post’s visual impact.

4. Instagram Tutorial: Key Tips to Help You Photograph Products and Projects

Offering more top tips to take striking product shots, in this tutorial Instagram product photographer and content creator for Beatriz Tormenta (@beatriztormenta) is behind the camera.

Drawing on her experience working for all kinds of brands, in this tutorial Beatriz shares advice for everything from lighting, to background, to perspective.

5. Instagram Tutorial: How to Make the Perfect IG Reels

Vix Meldrew is an educator specializing in social media and personal branding who helps people and brands build communities using Instagram. Her work as a professional content creator and influencer consultant led her to establish Grow & Glow, a community of creators and founders that empowers others on their brand-building journey.

In this tutorial, Vix shares four fundamental tips and tricks to start creating Instagram Reels from scratch.

6. Animation Tutorial: How to Encode for Instagram and Vimeo

For animators, one of the most exciting parts of the creation process is getting to share your work with the world. But, before that, you’ll need to export your project to upload it to online platforms like Instagram.

Dan Zucco (@dan_zucco) is a freelance 3D art and motion director who produces 3D content for commercials, events, and social media. In this tutorial, he shows you how to use Adobe Media Encoder to prepare your animations so they’re ready to share online.

Tutorials to boost your visibility on Instagram

Once you've started building your audience on Instagram, the next question is how do you grow your following and keep them interested with relevant content? From visual storytelling strategies to the secret to audience engagement, keep improving your channel by putting these top tips into practice.

7. Freelance Tutorial: How to Grow Your Audience on Instagram

In recent years, Instagram has evolved into an important platform to showcase products, services, and projects globally. Featuring a predominantly visual narrative, one of the key factors to succeed on the platform is to have a good graphic strategy that helps you to stand out.

Lettering artist James Lewis (@jamesllewis) has had an incredible freelance career working with companies like Amazon, Samsung, Montblanc, and Rolls-Royce. One of his strategies for success lies in the way he has built his audience on social media and how he employs visual storytelling strategies.

In this tutorial, James shares five essential (and foolproof) tips that help him build his narrative, document his work process, and share great visual experiences on Instagram.

8. Instagram Tutorial: The Secret to Engagement

As you build up your following on Instagram, another important question is how do you keep them engaged? After all, an active and engaged Instagram following is considerably more valuable than a large and inactive following—so knowing how to maximize engagement is key to any successful Instagram account.

Social media expert and Mother of Social Media Dragons Dot Lung (@dotlung) shares her advice for boosting engagement, from consistency to the importance of managing inactive followers.

9. Instagram Tutorial: 5 Basic Tips for Success

Instagram is the social network for creatives, but we don’t always manage to make the most out of it. Why is no one seeing my posts? How do I beat the algorithm? Do hashtags actually do anything? Anyone who uses Insta asks these questions at times.

Mina Barrio (@minabarrio), is a product photographer at Melon Blanc and an Instagram specialist. Her tutorial answers these questions and teaches you tips to triumph.

10. Instagram Tutorial: 3 Tips to Help You Market Your Fashion Brand

Instagram is a great storefront for brands of all kinds—especially in the field of fashion and accessories. It acts as a space to showcase a catalog of photos that align with your audience’s lifestyle. Instagram is also an amazing e-commerce tool to market your products, values, and mission in an integrated way to promote sales both through and off the app.

In this tutorial, creative fashion consultant André Boffano (@andreboffano) teaches three top tips to market your fashion brand on Instagram.

Continue learning how to grow your business online by exploring all of Domestika's social media marketing courses. Plus, keep an eye on the creativity tutorials section of our blog for more free expert advice, tips, and tricks.

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