World Copywriting Day: Best Brand Slogans

Celebrate world copywriting day with us and discover some of the best brand slogans in history!

Every year, we take a day to celebrate the people who shape the words we see everywhere! On World Copywriters Day we recognize those who write the catchy slogans, the ads that make us think, and the stories that inspire us to act.

Copywriters are the creators who turn ideas into words that connect with us, whether we’re reading a social media post, a website, or an ad. On this special day, we celebrate their creativity, skill, and the way they help shape how we understand and engage with the world around us. Today we are going to share 5 of the best brand slogans and the creatives behind them!

Slogans and Their Creators:

“Just Do It” - Nike
This iconic slogan was written by Dan Wieden, and interestingly enough was inspired by the final words of a convict on death row. The time-old saying which shapes Nike’s brand identity has a bold, motivational edge that resonated with athletes and non-athletes alike.

“Because You’re Worth It” - L’Oreal
First used in 1971, Ilon Specht was the creative mind behind this influential slogan. Which is also one of the first to focus on women’s self-worth and confidence.

“Think Different” - Apple
Created by Craig Tonimoto, this slogan has captured Apple’s innovative spirit and commitment to creativity since its introduction in the late 1990’s.

“The Ultimate Driving Machine” - BMW
This slogan was created by Bob Lutz in the 1970’s. It emphasizes the engineering excellence and performance of BMW cars, positioning them as the choice for driving enthusiasts worldwide.

“I’m Lovin’ It” - McDonald’s
A slogan the world is all too familiar with, was created by Heye & Partner. Launched in 2003, this jingle became one of McDonald’s longest running campaigns, emphasizing those positive emotions we all feel when we hear that catchy ba-da-ba-ba-bummmm.

Each of these slogans have stood the test of time and continues to shape each brand's identity and influence consumer behavior throughout the years. It can be difficult to create something as catchy and memorable as these slogans for a brand but the amazing copywriters above did just that! As we celebrate copywriting today, don't forget that it takes time to create something that everyone is sure to love. Look for inspiration in the unusual and get your creativity flowing!

You May Also Like These Links:
Online Writing Courses
Copywriting Tutorial: Tips to Make Your Elevator Pitch Successful, by @andreia_v_ribeiro
5 Tips to Become a Better Copywriter, by @paulanglin