Global AR

A new identity for a global client. The bold simplicity of the filled-in ‘O’, becomes an instantly recognisable global icon, providing plenty of opportunities for engaging applications. This is a logo that is never static, always adapting to the progressive projects it is applied to.

Our clients expect good environmental practice and this extends to the way we approach their projects and search for sustainable and innovative design solutions. This project was printed using solar power and uses a paper made from recycled coffee cups, transforming waste destined for landfill.

We created designs that required minimum packaging, postcards need no envelopes and the calendar uses a sustainable birch plywood base - that the client can use year after year.

This project is a collaboration between designer and suppliers.

A set of postcards to create a sense of belonging and raise awareness within each team of all Global AR locations. We incorporated an idiom and fact relating to each location, and a message area on the reverse to encourage team members around the globe to communicate with each other.