PETER ADAM SMITH - BRANDING

The brief for this project was for a Guinness World record attempt to cycle around the world in less than 100 days. The project required the branding to be used throughout the attempt in all aspects from the bike through to the website and the cycling gear that will be used in the attempt. The project needed to embody the record and the international aspect of the challenge as well as incorporating the branding of the various sponsors and their existing values and designs. These designs reflect the final designs following an understanding of the requirements by the client and how to best represents that visually.