Creativewear Project

For this project we did with the Textile Museum of Prato, we decided to involve ten creative professionals from the Lottozero community.

A group of artists, designers, illustrators and more all were asked to select a piece from the museum's digital archive and use it freely as an inspiration to immagine an output which is part of their usual creative practice.

The project was part of CreativeWear – Creative Clothing for the Mediterranean Space, a larger project within the Interreg MED Program aimed at revitalizing the European textile and clothing sector through a different approach that focuses on territorial creativity, on the dimension of social and collective work, on personalized design – in short on social innovation – as the main driver of new business models based on clusters.

Read all about the Creativewear project here!