Visually Speaking – Logo Project
von Martin Naumann @mnaumanndesign
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When designing logos, it is obvious to combine familiar characters (such as letters or numbers) and symbols. Designed figurative marks should be visually simple and understandable despite a unique aesthetic.
This exemplary symbol design exercise aims to hit the sweet spot between symbolism and minimalism. Each title is a compound word or phrase. Ideally, the fictitious brand names should communicate without a word mark. The full brand names can be viewed by scrolling.
Can you guess the names?



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