Battersea - No Less Loved

A social and digital campaign for the well-known animal shelter, Battersea Cats and Dogs Home.

As people prepared to return to the office after the Covid-19 lockdown, many 'pandemic pets' were at very real risk of being sold online or handed off to family and friends. Battersea wanted to let pet owners know that if their circumstances changed, they would be there to care for and re-home their beloved dog or cat.

Our campaign tagline came from the insight that when pet owners decide to give up their animal, it is actually done from a place of love.

CREDITS
Copywriter
Jayshree Viswanathan

Art director
Paloma Pini-Reed

Agency
FCB Inferno

Director/Editor
Mori Thompson