Barnardo's - Believe In Me

A TV and social-led campaign for Barnardo's – the UK's largest children's charity.

No child should feel alone when they are at risk, but it’s not always easy for adults to understand what they are going through. So by using the metaphor of wild animals, the campaign brings some of a child’s worst struggles to life in a powerful but relatable way. Each advert illuminates their fear and anguish, but also importantly their potential to overcome it with the right support from Barnardo’s experts.

My final scripts for each advert were informed by the knowledge of Barnardo's child services team and my own research into the subjects of depression, anxiety and child abuse. Special effects and CGI were used to generate the Komodo dragon in 'Komodo' and pack of hyenas in 'Hyenas'. 'Crow' was filmed using with a trained crow, with selected shots using CGI.

CREDITS
Copywriter
Jayshree Viswanathan

Art director
Chelsey Redshaw

Agency
FCB Inferno

Director
Sam Brown

Production
Rogue Films

Post-production and VFX
The Mill

Sound and audio mix
Factory