Delit – Branding for a Data Deletion Company

Nothing in this world is certain except death. The same applies to data: Data is only 100% safe when it has been completely deleted. And that's what Delit AG, based in Ellwangen, Germany, takes care of. Because no company wants to hear that the construction plans for the new A380 can now unfortunately be viewed on Reddit because Jürgen forgot to format the hard drive of his work computer before he sold it on Ebay. To prevent this from happening, Delit AG takes care of the data deletion of old devices on a grand scale - DSGVO compliant and under the highest security standards. The devices are inspected, cleaned, anonymized and resold - sustainable kisses lucrative. The data carriers of faulty devices are destroyed, the material recycled. To avoid human error, every step in the process is documented and logged using automated processes and can be viewed by the customer in real time.

This demand for precision, safety and automation is now reflected in the redesign of the corporate identity. The focus is on a set of 3D visuals, which are animated as a loop. They serve as a visual anchor for the brand on all channels and help to explain fields of performance in an abstract way without having to show concrete hardware. The animated scenes are reminiscent of the sterile look of a clean room and thus convey the feeling of a perfect, safe space - into which the customer also hands over his data in a figurative sense. The same reduced and clean tonality is followed by the rest of the design elements such as typography, colors or imagery. They thus translate the brand's thinking and actions into a visual identity that does justice to the customer's own and the customer's demands when dealing with his sensitive data.