Go Trekkers

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GoTrekkers college project 2021:

Technology has benefited our lives in ways that we now take for granted. The downside is that as we are more connected than ever, and closer to loved ones from afar, but we are also far from those close to us in our immediate vicinity. With this we have become ‘disconnected’ as move into an ever-increasing digitised society.

The aim of the campaign is to raise awareness and understanding of how out of balance we all can become through our dependency on technology, for both parents and kids. It is becoming more apparent that parents should be given support, and the tools to empower them to create a balance so that both parents and their kids can reconnect away from technology.

My target audience of young parents with kid(s) can be difficult to pin down and gain their attention. An illustrative approach that would appeal to all parents and kids without looking childish was needed. My campaign and brand is open, honest and direct in the use of language–with humour being key to drawing both parents and kids in.

Chaz the chicken drawing the audience with humour to pique their interest.
Chaz the chicken drawing the audience with humour to pique their interest.
Barry the bear’s call to action. The scale of the bear's eyes stop people, encourages them to stop and look and look further.
Barry the bear’s call to action. The scale of the bear's eyes stop people, encourages them to stop and look and look further.
A series of out of home adverts on an Adshel pedestrian footpath. The series of ads uses Bazza the bear and Chaz the chicken.
A series of out of home adverts on an Adshel pedestrian footpath. The series of ads uses Bazza the bear and Chaz the chicken.
A series of out of home adverts on an Adshel pedestrian footpath. The series of ads uses Chaz the chicken to draw the viewer
A series of out of home adverts on an Adshel pedestrian footpath. The series of ads uses Chaz the chicken to draw the viewer
Freddie fox fun fact.
Freddie fox fun fact.
Instagram profile page.
Instagram profile page.
Social media campaign to create a buzz around the GoTrekkers app and brand.
Social media campaign to create a buzz around the GoTrekkers app and brand.
Social media campaign screens.
Social media campaign screens.
Social media campaign screens launching the GoTrekkers brand and app.
Social media campaign screens launching the GoTrekkers brand and app.
Social media campaign.
Social media campaign.
GoTrekkers app prototype screens.
GoTrekkers app prototype screens.
Branded stationery and business cards.
Branded stationery and business cards.
Branded collateral.
Branded collateral.
Branded collateral.
Branded collateral.
London double decker bus decal.
London double decker bus decal.
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