Sofidel 2021 Calendar
Sofidel 2021 Calendar
von Paolo Pettigiani @paolopettigiani
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I'm so proud to share with you my collaboration with Sofidel S.p.A. for the corporate 2021 calendar. The concept “let’s build together the world to come” has 12 important values that I reinterpreted through 12 infrared images combined with illustrations made with Jessica Martini.
The corporate Sofidel’s blue colors the nature of the new world and represent the need for “transformative change” to protect natural systems and to preserve people’s health and well-being.
It is one way of reinterpreting the concept of “sustainability”, which today more than ever is centered on people, on the environment and on smart technologies.
This is the future we would like to leave for the next generations.










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