X-Men, Dawn of X Publication Design program

Publication design program for Marvel's X-Men line of books.

Starting with the franchise relaunch series "House of X" and "Powers of X" the rebrand includes a brand new visual language for the franchise that touches all aspects — from book packaging and publication design, a new X-men master brand mark, a bespoke typeface, to a new suite of logos for the growing range of titles in the franchise. The relaunch initiative — Dawn of X — establishes the new identity for the X-Men line at Marvel, and has since evolved to 'Reign of X' the next ongoing phase of re-establishing the series at the top of the charts.

The Dawn of X rebrand was recognised with a Bronze award for Publishing at the 2020 Brand Impact Awards.​​​​​​​