Learn about the origin of music videos where typography is the protagonist
The lyric videos are the music videos in which instead of seeing stories or the musicians performing the song, the main element is the typography. Since the advent of music videos, they have been a creative resource used by bands of all genres.
For about a decade now, bands have often released a song with a lyric video before releasing the official one. For independent musicians, this type of video is attractive as it can be made with fewer resources than traditional productions, while fans can learn the lyrics of the songs. They have become so popular that in 2014, MTV included a lyric video category in their annual Music Video Awards.
Here are some exceptional examples that truly bring the use of typography to the spirit of each song.
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