Domestika

Propuesta conceptual y dirección de arte para una campaña sobre la innovación de LG. Los usuarios podian escoger los valores de la marca y jugar con ellos componiendo distintas sinfonías para encontrar su sinfonía perfecta. Pequeña demo para mostrar una sinfonía: http://www.isaacleon.com/trabajos/lg/

Esta es una pequeña parte de la conceptualización por escrito que les envié para presentar el proyecto:

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Concept:

Innovation is the constant search of perfect symphony. LG is always looking how to improve life at home of millions people around the world. Thanks to the consequences of LG innovation, we can spend less time cooking but with better results, we can clean more effectively and save energy... And all of that thanks to innovation. Therefore, this perfect symphony is the best way to transmit the LG philosophy. Always looking for best pieces to make them fit and transforming our homes in a better world. For this reason, this campaign talks about this philosophy: the way that LG is looking for a symphony that improves our home.

How:

To achieve the brief goals I decided to look for a metaphor that would be useful as a conducting thread to describe the LG innovation. In that way, we achieved a strong and basic argument, to move our creativity and technology to reach the 4 areas required: • Direct Drive • Kompressor • Linear Compressor • Light Wave Each one of LG innovation areas aims to improve the house quality in our daily lives. Saving energy, efficiency, higher performance, thinking about the environment, saving time ... are the main causes for which LG works hard day after day to ensure quality in all its services and products. These positive implications will be the protagonist pieces of this site. These implications will tell us a story and will delight us with a majestic and artistic dance to show us that if the right pieces come together well, we can create a beautiful symphony. LG looks for this perfect symphony.

Interactivity:

Each positive consequence of LG innovation: efficiency, ecology, saving time, more performance, more capacity, less pollution, etc ... will be represented by a geometric shape that will become a musical note which the user can play with them and compose his own symphony. Users can save it in a gallery. In addition, they also publish it on facebook, therefore their contacts could vote for it, and in that way, encourage the movement of LG positive values through the network in an artistic and technological way. Each area: (Direct Drive, Kompressor, Linear Compressor, Light Wave) has special positive characteristics, for that, when the users want to compose their symphony, they can choose the musical instruments they want (a washing machine, a fridge, vacuum cleaner ...) and more instruments they choose, they can use more notes to find the perfect symphony. I mean, the more LG products you have at home, much easier will be for you to find the harmony that have always desired at your home. In that way, we get that through experimentation, art and technology, users can play with LG positive and differential features, and can share this experience with the world thanks to social networks power.