Blue Day 10 Mhz

'10kHz' pays homage to electronic music's first generation, those composers and scientifics who pioneered that new sound conception.

The concept sees its first light in Ferrucio Busoni's 'Sketch of a New Aesthetic of Music'. After the invention of the theremín in 1919, he foresees a time in which intense changes meet transmutable ends as much in its means as in its results.

"This new material will only be able to be used by the coming generations and art, through a long and meticulous experimentation and a continuous hearing education."

During the forties, fifties and beginning of the sixties, electronic music is being considered intellectual and experimental, and it is only at the end of that last decade that synthesizers are commercialized and a new sound conversion process is being accepted by the masses.

The collection is centered in this middle of the century characters, who belonged to the knowledgeable elites who were beginning to relate music with synthesis, mathematics and new technologies, thus creating a new and futuristic voice for the industrialized society.

The postwar rigid silhouettes and characteristic elements from people who dedicate themselves to science coexist with graphics inspired in the first synthesizers and musical artifacts. It is a collection with certain intellectual and retro feeling, where technology, traditional tailoring and a touch of connoisseur live together.